By the year 2025 the Colombian Ministry of Foreign Affairs through its Miami Consulate needed to communicate to the almost 240,000 Colombian expats living in South Florida, that they could all connect with each other in order to grow, but also, be in contact with the Colombian government, even when being far away from home. They planned on offering a cultural, entrepreneurial and psychosocial experience comprised of more than 5 months full of events, activations, concerts, seminars, gatherings and more in a project called Houses of Colombia.

As part of the project they wanted to completely rebrand the Colombian Consulate's instagram account to project a modern, yet close, look. They aimed to develop a complete social media campaign around the consulate and expand its communication throughout 4 counties (Dade, Broward, West Palm Beach and Lee), therefore covering the entire South Florida area. They also needed to manage the communication with its diaspora through brand aligned printed installations, posters, brochures, stickers and more...

Infr´s Relationship Campaign